Small Changes for Big Results
With this in mind, we want to offer a few simple tips that can easily be carried out to improve almost any hotel or guest house. Though you may find that additional measures are needed to reach your goals, these ideas will likely help to drum up at least some new business.
7 Easy Tips to Improve Your Hotel
1. Make Sure You Have a Motivated, Energetic Team:
In many cases, having staff members that are motivated, energetic and helpful will go further towards winning customers than the latest gadgets and amenities or an extensive list of Food and Beverage offerings. If you want to build customer loyalty, you should focus on putting together a quality team that makes your guests feel welcome from check-in to check-out before trying to draw in more clientele through other methods.
This means that there should be no room for unmotivated, unenthusiastic employees. Make sure all your staff members are excited about working at your hotel and show devotion to truly taking care of your guests. In addition, help boost team morale by rewarding employees that provide exceptional service.
2. Maintain Strong Hygiene Standards:
Any property that cannot maintain strong hygiene standards is almost certainly doomed to fail. It doesn’t matter if a hotel offers marble bathrooms and gigantic TVs; if it looks dirty, people won’t want to stay there. That’s why you may want to let a professional service handle your sheets, towels, tablecloths and other linen. In addition, you should have your property regularly treated for pests and ensure that the staff members in charge of cleaning uphold the highest standards.
3. Provide Free Wi-Fi:
Today, the Internet plays a bigger role in more people’s daily lives than ever before. The modern traveller is no exception. From businessmen to backpackers, there aren’t many that fancy going too long without an Internet connection.
That’s why you should definitely provide a strong Wi-Fi network to which your guests can easily connect. Don’t stop there, though. Give it to them as a free amenity that is covered by their room charge. Charging to connect to hotel Wi-Fi will make your hotel seem stingy and turn off potential guests from staying there.
4. Remember Guests’ Names:
To establish customer loyalty, you must build a relationship with your guests. One way to form an instant connection and let guests know that you genuinely care is to remember them by name. Once a strong bond is established, these guests will forfeit amenities and even go far out of their way to stay at your property. Furthermore, they are likely to tell others to stay at your hotel as well, helping you to generate even more business for free.
Of course, people working in the hospitality industry meet new people constantly. Therefore, you might want to take the time to learn some simple tricks for remembering names and teach them to your staff.
5. Make Sure Your Website Works:
Most travellers research their trips and make hotel bookings online these days. Therefore, if you want to compete in the hospitality market of today, you are going to need an easy-to-use website that provides information on how to travel to your hotel, high-quality photographs and contact details. In addition, guests should be able to make bookings directly through the site.
You might be tempted to try to save money by developing a website on your own; however, unless you have the necessary training to do so, you should not. Websites that look bad or perform poorly instantly make a hotel seem unprofessional. In the end, hiring a qualified web designer will drive more guests to your hotel, making it well worth the cost.
6. Establish a Guest Loyalty Programme:
If you don’t already have a guest loyalty programme established at your hotel, you should create one as soon as possible. Guest loyalty programmes offer those that stay a certain number of nights or spend a specified sum of money at a hotel or hotel chain a reward. Though the reward is always worth significantly less than the money spent to acquire it, it gives guests a reason to choose one hotel over another. Ultimately, a guest loyalty programme helps to generate revenue and repeat guests.
7. Try to Generate a Fun Working Environment:
Even the most upbeat employee can get bogged down by an environment of monotony. Therefore, to keep you staff members engaged, try to make your hotel a fun place to work. This may mean holding competitions to see who can reach a certain goal or throwing staff parties outside of work hours.
If your employees feel like they are working with friends in an atmosphere that encourages them to have a little fun, they will be more energetic and happy, making your hotel more pleasant for guests.
We at Stalbridge Linen Services understand that maintaining a competitive edge in Britain’s fast-paced hospitality industry can be difficult. Fortunately, the tips listed above should be fairly easy and inexpensive to implement. Remember, we are always ready to assist you in any way that we can. For more information or enquiries, please feel free to call or email us at any time.